The topic of patience comes up a lot with my agents. We live in a world of instant gratification, but, sadly, the real estate world doesn’t always reflect this. It can often feel as though you are working for free as a real estate professional. You weeks are busy; your days are filled with meetings,…
This week I was reminded of the importance of staging a home that’s about to be on the market. Staging a home thoughtfully can set a positive tone and alert prospective buyers that a home is right for them. Proper staging can create visual interest and help people see potential in a home. Staging doesn’t…
It may sound obvious, but you can’t take advantage of opportunities to build your business until you first see those opportunities. I call this skill “Opportunity Vision,” and while it can be harder to learn that you might think, it is indeed learnable—not to mention essential. Get into the habit of constantly asking yourself this…
When you care about what we do, are passionate about our service to our clients, and deeply involved in their situation, it’s hard not to take things too personally. Particularly if your business involves helping people through difficult or emotional situations – the purchase or sale of a home, for example – it’s not uncommon…
The real estate business asks a lot of agents. You need to always be on call. You need to be unfailingly patient, understanding, and positive no matter the circumstances. You need to have knowledge of the market that’s both deep and broad. And on top of all this, if you market yourself (as most agents…
No matter what kind of business you are in, no matter who your clients or patients are, you need to have a consistent and solid strategy for follow up. It may sound simple, but the reality is that you could be missing out on valuable business if you are not re-contacting your customers after your…
We all know those clients. They call you at 7AM on Sunday and launch into their questions without apology for the early call, or regard for what else you might be doing early on a weekend morning. These are the clients who cause that heart-sink when you see their names appear on your phone or…
I’ve written before about business planning and how important it is to establish goals and objectives and to have a structure to your business. However, there is a step that is just as important to take before you get to the planning stage: evaluation. We all know the income roller coaster that’s comes with working…
So, your real estate license is sitting crisply in your wallet, you just set up your laptop on you assigned desk in your new office, and you are about to announce to your friends and family that you are a real estate agent and open for business! Good for you. Okay, but, where do you…
Real estate mogul and business expert, Barbara Corcoran, once said: “Don’t be afraid to…take on clients just outside of your knowledge base. Confidence is overrated. It’s when we’re uncomfortable and looking for answers that we learn and grow the most.” To all you real estate agents out there who wish you were selling in higher…