I’m a twenty-year veteran of the Boston real estate market. So naturally, I’ve weathered a few storms. And at this point I know exactly what to do when it happens: Embrace the change.
That means all of us, because it’s an inevitable part of our business cycle. Conditions are always shifting in real estate. And for me at least, it’s what has kept things interesting and challenging for two decades.
But of course any change brings some anxiety, particularly for agents who have seen only one set of market conditions. So here’s what you should know about Donnelly + Co: We’re changing too.
We’re Talking to Each Other Even More.
I believe that a collective experience is always a better one. Want to understand what’s happening in the market? Listen and share experiences with your colleagues. It’s reassuring to hear that we’re all facing similar challenges, often with similar solutions. That’s the power of shared problem solving.
We’re Listening Even Harder to Our Clients.
Always the bedrock of our business, and more so now. Take time to understand what your clients are thinking and feeling. Quite often, their perspective of the changing market is different from the reality. So your strong grasp of what’s going on helps to educate and inform them. That way, they too understand exactly what the change in market conditions means for them.
We’re Proactively Working to Develop Business.
It’s easy for agents to let this slip when business is good and deals are flowing. So now more than ever I am working 1:1 with my agents on customized and relevant business development tactics. I urge everyone to take an active, not passive role. Business is out there; sometimes you must go looking for it.
In sum, times like these aren’t just challenging. They’re energizing! Together, we can seize the opportunities presented by this particular market flex—and all of the ones to come.
