When you work for yourself, often alone, getting done what you need to get done can sometimes be challenging. Stuff gets in the way, you get busy, distracted, there is always something else to do.
Having a method for accountability can help enormously. Someone or something to hold you to your task can be the difference between it getting done or being pushed off one more time. Different methods work for different people. Many of my agents rely on me, their broker, for their accountability. For some it’s a check in from me on a day when they planned to accomplish a specific task. Knowing that I’ll be checking in is usually enough for the task to get done. For others it could be sending me a success email when the task is completed. There is something rather celebratory in sharing a minor victory with someone else and a small reinforcement like this is sufficient. And some of my agents are able to hold themselves accountable. I have one agent who enters her “to do list” into her daily calendar and relishes the moment when each item is completed and she can delete it from her calendar forever.